
"You've been invited to join the group Save Our Salmon" Hmm, I think I'll pass.
Slacktivism (sometimes slactivism or clicktivism) is a portmanteau formed out of the words slacker and activism. The word is usually considered a pejorative term that describes “feel-good” measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. The acts tend to require minimal personal effort from the slacktivist.
– Wikipedia
We’ve all been a little guilty of indulging in feel-good causes that are really more about helping your ego rather than helping hungry children or what-have-you in other parts of the world. It’s all too common these days with the advent of web-based advocacy. Change your Facebook pic on XX International Day… voila, instant activist! Click on this button to sign a petition on an issue you’ve never heard about and with no other background information… ta-da, you’re on your way to making the world a better place. How effective is it really?
Evgeny Morozov wrote a great piece in Foreign Policy magazine questioning the use(full/less)ness of slacktivism, particularly if it will start to undermine and replace traditional activist measures like sit-ins, demonstrations, and other public antics. Which raises an interesting thought: if you get a hundred lazy teens who can’t be bothered to leave their rooms and join a protest, but they will join a Facebook group for a good “cause,” isn’t this better than not doing anything at all? Perhaps people are underestimating just how much influence social media has over the larger entities in society. A single provocative Tweet is enough to make it into the evening news; a Facebook group with a million members would certainly be able to catch some national media attention. It looks like the face of social mobilization is changing from just a handful of loud, picket-thrusting individuals to a sea of slow-moving yet unavoidable mouse-wielding netizens.
The idea behind the My Just Because campaign is that no reason is too small for getting involved, and that involvement can come in many forms whether it is learning about the history of a country, volunteering at a local community centre, or something bigger like traveling to another country and participating in grassroots activism (something that the winner of 13 Days That Changed My Life can potentially experience.) But where does the line between ‘small’ and ‘insignificant’ begin and end? Is joining a Facebook group or creating an account on Jumo or tweeting about global news a form of real involvement?
In my humble opinion, every click and webpage and link you see and make on the Internet starts a small process in your head, like a tiny voice saying, “I’m doing something good.” The more you do it, the stronger that voice becomes, and eventually you might move onto joining a club at school, and the voice will say, “I’m part of something good.” And who knows, some people take it a step further and start their own initiatives and they become the ones organizing Facebook events and Twitter rallies and so forth. I might be taking it a stretch too far, but not everyone is capable of being a full-on activist, so at the very least people are becoming aware, even just a little. And that’s worth something right?
by Andy